![]() ![]() The entire Nike boots range is available in the I AM PLAYR virtual product store with boots giving the user different in-game attributes corresponding to the real world attributes of the boots. Nike is woven seamlessly into the very core of I AM PLAYR and all the content revolving around life on the pitch – from interactive storylines such as visiting the Nike Academy, to Nike branded product appearing in all football related scenes and game play content such as pitch hoarding advertising. This award recognises the creativity, innovation and success of I AM PLAYR in meeting Nike’s objectives of creating engagement with its core target audience reinforcing the brand’s commitment to football and positioning them as leaders in innovation whilst driving product awareness and sales, through its integration into the game. I AM PLAYR has grown a large global audience, with over 1 million players from across 210 countries spending over 50 minutes per day playing the game and heavily engaging with, and consuming, the innovative branded content the platform delivers. As well as global brands, the game also features some of football’s biggest stars such as Theo Walcott, Jordan Henderson, Aaron Lennon and Mark Noble, amongst others. We R Interactive’s platform allows innovative brand integrations to flow seamlessly around the core narrative. It fuses live action video, interactive story-telling and first-person perspective 3D game play where the storyline is dictated by the player’s decisions and actions both on and off the pitch. I AM PLAYR is the first ever online football game to let users play the life of a professional footballer. This year entries reached an all-time high, with more than 34, 000 entries from 87 countries, across 15 categories. Now in its 59th year the Cannes Lions Awards set the benchmark for excellence in creative advertising and communications globally. ![]() The category is new this year, making We R Interactive the first company to be awarded the accolade. ![]() We’ll continue to build out the world of IAM Playr on iOS bringing you new games and challenges very soon.- I AM PLAYR the social football game from We R Interactive has taken the prestigious gold trophy in the Branded Content and Entertainment category for ‘best use or integration of gaming’ at this year’s Cannes Lions Awards. ![]() Exisiting Soccer Playr will receive a coin bonus on updating and our all new power-ups, game features and your flick football skills give you the chance of hitting even higher scores in this game. iPad 2 and up now supported! Visit us: NOTE:IAM Playr mobile is an update to Soccer Playr and features new games that will replace the mini games and scores from Soccer Playr. Earn bigger and better rewards to take back to the web game iPhone/iPod 4, 4S and 5 compatible.Upgrade map locations to shape your own IAM Playr world.Compete against your friends on every drill.Playing mini games earns match fitness that you can use to unlock matches faster in IAM Playr on web!**Coming soon.Facebook connected - Log in and see how you rank against your friends in the leaderboard!.After touch control gives you precise control over the ball, curling round obstacles for extra points!.Hit multiple targets to charge up your blast bar and earn double points on every hit!.New power ups give you the chance to earn even more points!.Challenges and drills set in locations from the web game! Get some target practice in the state of the art Challenge ZonePractice your passing skills in the River Park FC training ground.Summary: 5* User reviews!'Love this game - fun, quick and addictive!''Best football game on AppStore!''Awesome game!' **Shoot and score in FREE flick football game, IAM PLAYR!**Set in the world of IAM Playr, the smash web game that lets you play the life of a professional footballer, the iOS version 5* User reviews!'Love this game - fun, quick and addictive!''Best football game on AppStore!''Awesome game!' **Shoot and score in FREE flick football game, IAM PLAYR!**Set in the world of IAM Playr, the smash web game that lets you play the life of a professional footballer, the iOS version lets you hone your football skills on the go - anytime, anywhere!IAM Playr has:. ![]()
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